Amazon FireTV

We were approached by longtime friends at World Famous to develop a modular system for Amazon’s FireTV in-store displays that can showcase products & features, technology capabilities, and anything else that could come up - all within cozy, relatable living room setups for product context.

These edits would be ever-evolving, so World Famous wanted us to deliver toolkits that would allow them to replace screen content, revise titles, swap similar camera animations from one room to another, and so forth. It’s no small task to create something so plug-n-play that lets an end-user modify the sequences that allow for this level of customization, but we created a system that allows for creative storytelling without a sacrifice in quality and interchangeability.

Below, you can see some of the development and finished pieces. From a look into our process with how we approach a “theme” of a room - who lives in this room? What is their life like, who else lives with them, and how does this contrast against the other living rooms?

To the “Stages” where Amazon FireTV products live as a single or larger spread of product lineups to easily showcase the different size TV’s available.

And finally, the Eye Candy. Beautiful, crisp work that lets the viewer really see what the TV’s are capable of while speaking more specifically to the tech-specs.

We’ve done a few of these rounds now and love them every time <3

Credits:

Design & Animation - The Mill

Creative Director - Patrick Coleman

Art Director - Austin Marola

Lead Designer - Brody Davis

Designers - Devin Hayes, Justin Weiss,

Producer - Matt Engel

Executive Producer - Blake Nickle