Penn Station 3D Billboard

JEEP OOH

More development work coming soon!

Who doesn’t love a good 3D billboard? And who doesn’t love a Hybrid Jeep?

We had a lovely time creating this unique effect from the ground up. 3D billboards can have some inherent challenges, and this was no different. The display was actually 2 displays, and one was a bit offset vertically from the other, so adjustments were made last minute to make the corner of the screens disappear. I love these projects and look forward to doing them every time they come up for their unique problem solving and the fantastical creative opportunities that they bring!


Credits:

Design & Animation - The Mill

Creative Director - Patrick Coleman

Director - Al Benoit

Art Director - Austin Marola

Designers - Brody Davis, Joshua Michie

Executive Producer - James Babiarz

Producers - Mike Trivisono

Edit - Spencer Wehde