Penn Station 3D Billboard
JEEP OOH
More development work coming soon!
Who doesn’t love a good 3D billboard? And who doesn’t love a Hybrid Jeep?
We had a lovely time creating this unique effect from the ground up. 3D billboards can have some inherent challenges, and this was no different. The display was actually 2 displays, and one was a bit offset vertically from the other, so adjustments were made last minute to make the corner of the screens disappear. I love these projects and look forward to doing them every time they come up for their unique problem solving and the fantastical creative opportunities that they bring!
Credits:
Design & Animation - The Mill
Creative Director - Patrick Coleman
Director - Al Benoit
Art Director - Austin Marola
Designers - Brody Davis, Joshua Michie
Executive Producer - James Babiarz
Producers - Mike Trivisono
Edit - Spencer Wehde